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Always greet each guest with a smile in your voice as well as your face. Use these three sales prospecting techniques to build your pipeline and have more productive conversations with your prospects. Attending all local community networking events, get involved on committees, attend dinners, galas, grand opening. In addition, go have a drink at their bar, sit in their lobby. Build relationships with comp set sales professionals. Territories. Conduct a SWOT analysis. This technique allows you to compare apples to oranges (sort of) by breaking down historical hotel sales to a per room basis making possible the ‘unfair’ comparison of a 100 room hotel sale … We need to sell the destination plus location and surroundings of the hotel. Market directly to your guests. For hotel staff working on Christmas morning, either behind the front desk or in the housekeeping department, a rooms sales position may look like a pretty cushy job! Hotel sales and marketing: key trends and issues 9 Meliá Hotels International11 Sales • Bases its sales team on a regional structure with strategy for each segment, co-ordinated as a whole. Hotel knows you? Hotel appraising is done in different markets ... lack of recent sales data and the numerous insupportable adjustments that are necessary often make the results of this technique questionable. Finally, hotels are starting to move beyond their own website into mobile marketing. You will also work directly with guests in the planning of … Providing our guests with a comfortable place to stay is one of the most important responsibilities as a hotel employee. In order to avoid this situation at any point during the year — even during the slow travel season — hotel operators need to design sales strategies that will improve hotel business and continually bring in more guests. Ask questions to find out why he … Social Media. It can be challenging to figure out when to introduce upselling into your hotel sales cycle. Grabbing your buyer’s attention and opening the door to more fruitful sales conversations is the key to effective sales prospecting. Ensure your sales team has specific assigned territories for their market segment. Next Article Whether it’s the peak season or the off-season, you will want to develop hotel room sales techniques that are designed to increase hotel room sales. Six essential hotel sales strategies are: group bookings, direct bookings, destination marketing, cross promotional sales, guest rewards strategies, revenue management strategies. They will remember you when they need a room or meeting space…Why? Identify three pain points your recipient … A unified distribution system ensures that your room inventory is being displayed in real time and that your online presence is continuously maintained. Sales Techniques in Hospitality Marketing. A channel manager can connect your rooms to a wider audience so you get more visibility, reach more travelers and ultimatel y increase hotel revenue and occupancy. Packaging allows you to mask actual room rates with features, which add value to staying at your hotel. Sales … • The team is present in the main markets of origin, with each region having sales targets not only for their own market but also for abroad. Top 10 Best Practices: Hotel Sales Techniques Published on December 1, 2015 December 1, 2015 • 47 Likes • 5 Comments. When you’re writing a sales email trying to convince a complete stranger to take action, it is important to develop trust and convey value.This strategy is a simple way to turn on persuasion. Ultimately, it is up to the hotel operator or manager to create a customised sales strategy that will drive the most room sales at their own individual property, but these are some of the top hotel room sales strategies to consider: By using our site you are consenting to our use of cookies. Always Establish and maintain eye contact with the guest. This is key to a sales professional. Throughout our lives, we are typically told to not judge a book by its cover. Know what they are up to before your competition. This provides great opportunities for referrals. Don’t think a mobile app is something every independent hotel needs. Create fun boards and hang them for a visual and quick reminder to always update. Your hotel room sales strategies should reflect your commitment to the guest experience while emphasising the importance of booking as many rooms as possible at any given time. 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