Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (4 Hours). COMM3307. Health Communication. Dean's Distinguished Lecture Series. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. TTY 617.373.3768 Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Focuses on the marketing research process and the analysis of data using software applications. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! c.zangerl [@]northeastern.edu. Includes professional accounting students. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. MKTG4983. COMM1450. Free Speech: Law and Practice. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Health Communication Campaigns. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Opens New Window. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (4 Hours). Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. COMM3445. Also studies the impact of mass communication on the outcome of elections. MKTG4504. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Explore Our Degrees Gather Here. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. May be repeated without limit. (4 Hours). Considers online community dynamics, including formation, governance, conflict, and exit. myNortheastern Opens New Window, Privacy Policy Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Does not count as credit for business majors. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. COMM1000. . COMM3230. (4 Hours). The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. (4 Hours). Diversity & Inclusion. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Family Communication. 617.373.8900 (4 Hours). (4 Hours). Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. * * * * * * Behrakis Health Sciences Center . Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. New Product Development. Further internship details are available in the department office. 360 Huntington Ave., Boston, Massachusetts 02115 Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. )Stephen, A. T., Yakov BartStukent2017. Introduces the principles and skills of effective argument. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Introduction to Communication Studies. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. COMM2304 and WMNS2304 are cross-listed. MKTG6230. Encourages students to share and translate their findings for relevant academic and professional communities. No previous experience in data analysis or programming required. (4 Hours). (3 Hours). Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Also examines contemporary issues in marketing that can affect organizational success. Here professors know their subjects and how to get you ready for a career after you graduate. Brian Manley | Assistant Director of Digital Platforms and Marketing. Offers an in-depth look at how persuasive health campaigns are designed and executed. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. MKTG2201. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Focuses on ethical principles, issues, and dilemmas in communication. Also focuses on sexual health. Explores planning, research, production, and other elements that go into successful advertising. Attribute(s): NUpath Difference/Diversity, COMM2135. Tons of great salary information on Indeed.com If you have any issues please let us know. Offers independent work under the direction of members of the department on a chosen topic. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. (4 Hours). Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Critical Creative Practice. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. May be repeated without limit. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. (3 Hours). Content is adapted by the faculty depending on the location of the class. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. COMM2200. Research, Scholarship & Creative Practice. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . 360 Huntington Ave., Boston, Massachusetts 02115 About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Visual Communication. College of Social Sciences and Humanities. MKTG4506. Attribute(s): NUpath Societies/Institutions, COMM1210. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. May be repeated without limit. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). (4 Hours). MKTG6223. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . (4 Hours), COMM4102. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours). Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Creating Business Value with Data and AI Technologies. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Investigates the role of the producer in the production of content for traditional and new media venues. (4 Hours). Argumentation Theory. MKTG6285. Communication and Inclusion. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. (4 Hours). Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Introduces students to the basic statistical concepts used by communication researchers. Organizational Communication. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Explains the process of generating feasible, interesting, and managerially relevant research ideas. (1-4 Hours). Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. The PDF will include all information unique to this page. Singles today have no shortage of options when it comes to ways to find a date. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Presents a variety of methods for interview preparation. Surveys the communication process in complex organizations. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering.