Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Efficiency-driven operational model ( tutto quello che c e scritto sotto) TABLE CONTENT Local community and pressure groups. Organization, Stakeholders Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Stakeholders can affect, Premium Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. Government guidance and assistance available to travel and tourism businesses. School Number: 110131060 Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. for only $11.00 $9.35/page. 1. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. The organization can be of any kind meant to realize certain goals by the society. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. 2. Weaknesses. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. 4.1.1. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. we will get information about EasyJet from the textbook and the Internet. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . As a result the low-cost airlines (LCA) are flourished. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). US Airways. Stakeholder analysis Below are the introduction, body and conclusion parts of this essay. Management At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Introduction [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. EasyJet focus its value proposition to business travelers around time savings. external stakeholders are from outside of the company but, Free Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? EasyJets Business Model Analysis 1.4 Research objectives. 342. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. ACKNOWLEDGEMENT vi Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Low-cost carrier [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. London Gatwick Airport This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. By clicking Accept All, you consent to the use of ALL the cookies. 3.2 Product and services 6 Undoubtedly one of the key players in this progression was easyJet. 2008 2007 Change. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Stakeholders can affect or be affected by the organizations actions objectives and policies. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 EasyJet was strategically located, Premium In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Analytical cookies are used to understand how visitors interact with the website. The airline modernised the building and painted it orange. Strategic management, EASYJET Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Brand Lets take a closer look at, Premium With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Internal stakeholders are those from within the, Premium Customer service . The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Business Model Analysis Project management, Steps in Identifying Stakeholders This cookie is set by GDPR Cookie Consent plugin. Executive Summary 1 A stakeholder is someone who holds and interest in the company. Stakeholder Main Interests, Premium Introduction Branding 11 Recommendations: 15 London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. London Gatwick Airport. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Staffing and recruiting 10 McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. It was claimed to possess improved fuel efficiency over contemporary airliners. Airline, MARKETING RESEARH PROJECT Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. This stability is a significant advantage for the growth of Easyjet [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Introduction Southwest Airlines. To have happy customers a firm ha sto create expectations and meet them. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. EasyJet endeavours to respect the principles of the ILO . THREATS The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Strong operational efficiency leading to a low-cost model. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. EasyJet's biggest shareholder, the . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. . They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Carbon dioxide, organization. Strategic management [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Competition A shareholder can be a stakeholder. Name: Doancan Yksel Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. First published on Thu 28 May 2020 03.16 EDT. Ryanair To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. 3.4 Place 8 [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. This gives a load factor of 92.6%. Busboy, Stakeholder analysis Answer (1 of 4): A number of these stakeholders can be Identified. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Airline, Stakeholders safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Its principal activities include airline operations and aircraft trading and leasing. The cookie is used to store the user consent for the cookies in the category "Performance". Global Politics A. Heywood. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Employees - they want to be . Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. [25 marks] Letter to shareholders from the Chairman of easyJet plc. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. EasyJet derives the most from the perceived quality. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Strategic management Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. EasyJet UK staff would continue to be based in Luton. Political factors reflect the political stability of the region where Easyjet is operating. Brief 2.6.2 Legal factors that influence Easyjet Plc. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . The company was founded by . Airline Introduction Low-cost carrier First choice brand and increasing customer loyalty. Johan Lundgren. Debt Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Airlines which fail to comply with strict, Premium Case Study easyJets $500 Million Gamble [62] However, there has been few announcements on the project since then. INTRODUCTION vii [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. A shareholder, though, is someone who has invested in a corporation. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . easyJet's Strengths. Low-cost carrier [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. 's total fleet comprises entirely Airbus aircraft. Easyjet stakeholders. These are stakeholders who are directly affected by a project, such as employees. 1st Business: Nike Simple & Easy EasyJet Titles. Butterworths Company Law Handbook K. Walmsley. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . But opting out of some of these cookies may affect your browsing experience. Being competitive means the ability to withstand the market demand, ability . easyJet Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Airline easyJet is one of the world's most successful low-cost airlines. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Modern aircraft fleet with unparalleled network. "Easy Jet" redirects here. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Stakeholder, Stakeholder Expectations London Gatwick Airport The second "downstream" batch consists of both those who . The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. 3.7.2 Managing, Premium "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. The owner of the business can be role models for the employees. access_time21 junio, 2022. person. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Strategic Management Essays, Term Papers & Presentations . These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 3.1.2 Allowances 4 Good Essays. The level of stakeholders depends on the political economic and social environment. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 4.2.2 BIBLIOGRAPHY Since its launch the site had taken more than 800000 bookings by March 2000. I/ Easy Jet : General Overview WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Easyjet Plc. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. London Gatwick Airport Southwest Airlines Background 3 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Airline, INTRODUCTIONS In terms of cost leadership, easyJet takes the second position after Ryan. Environmental impacts 9 EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Telephone There is two different types of stake holders these are internal and external. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. A stakeholder is a person group or organization that has interest or concern in an organization. 2 Brief history of KLM 3 In other words, your project's stakeholders are the . 1 minute read. "Stakeholders of easyjet" Essays and Research Papers. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. PICTURE CONTENT v 10. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). References 16 Kyoto Protocol During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Best Essays. Table of Contents and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. I have found this less to be the case with easyJet, and most of the . Many companies are now using websites to communicate with stakeholders. It does not store any personal data. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. By September 2000 85% of total, Premium The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. As the employees watch the owners behaviour all the time. Travel Transport and Logistics At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Low-cost carrier This cookie is set by GDPR Cookie Consent plugin. These were flown on two routes: Luton to Glasgow and Edinburgh. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. easyJet Plc engages in the provision of passenger airline and carrier services. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments.
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